Social Media Reporting Feature Updates

Since the release of Sendible’s Analytics Dashboard last month, we have been overwhelmed with all the positive feedback and feature requests. We have taken your feedback on board and we’re excited to announce the launch of a few updates that make the Sendible Social Media Dashboard even more powerful.  If you’re not currently a Sendible user, you can try our social media reporting dashboard by signing up for a free 30 day trial.

Here are a few of  the recent feature updates:

Ability to share a live link to your “Report Builder” reports

Now, you can share a link with your clients so that they can access a live report from within their browser. The same link will show the most recent date based on the date range/period you select.

Link to a live social media report

Ability to add subtitles to your reports

You can now add subheadings to your reports using the new “Section Title” module found in the module selection dialog under “General Reports”.

Ability to add your own text areas to reports

You can now add your own, editable text area/modules into reports. This allows you to enter your own text or HTML within the report. You can add this module under “General Reports” > “Section Title”.

Subtitles and text area modules on Sendible

Addition of new Yelp reporting widgets

We have now added Yelp as a reporting channel.  Now you can keep track of your monthly review count, your business rating and report on actual customer reviews.

New Facebook and Twitter Reports

Monthly Posts - The total number of posts published to the page by month.

Monthly Tweets (Cumulative) - The total number of tweets posted by month.

Monthly Page Likes (Cumulative) - The total number of page likes (fans) by month.

Monthly Engaged Users –  The total number of engaged users by month.

Monthly Page Views - The total number of page views by month.

Monthly Page Impressions - The total number of page impressions by month.

Monthly Story Comments - The total number of comments across all stories by month.

Monthly Story Likes - The total number of likes across all stories by month.

Facebook Page Summary - A summary of posts, likes, fans and comments.

New Facebook and Twitter reports on Sendible

Related articles:

Announcing Sendible’s New Analytics Dashboard

A short video walkthrough of Sendible’s Analytics (Part 1)

A short video walkthrough of Sendible’s Analytics (Part 2)

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Introducing Sendible Insights

Introducing Sendible Insights

We’re thrilled to formally announce Sendible Insights, where you can find about the latest goings on at Sendible alongside social media and tech news.

We feel that Sendible insights will bring a whole new dimension to our conversation with you and enable you to find the resources and the news you desire in a more appealing layout.

News and Events.
Here you will find news articles of the main social networks and our insights section this is where we offer our opinion on key news topics with regards social media.

Best Practices
In this section you will find some useful guides on how to carry out social media communications effectively and some common pitfalls to avoid.

White Papers
We are hope to incorporate some White Papers for you that may be useful in helping you drive meaningful business outcomes through social media marketing

Resources
This is your dedicated section for resources so you can get help on how to use Sendible more effectively together with some case studies of our clients.

Press
Any Product releases or feature updates will be released via this section for syndication

We hope you enjoy Sendible Insights- Remember we hope to create a conversation between us and our community of users so if they are any articles or topics you wish to be covered or to submit an article, please email insights@sendible.com

 

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Walkthrough of Sendible’s Social Media Analytics – Video

In case you missed Sendible’s Social Media Analytics webinar, we’ve included a short video walkthrough below.

Also, be sure to check out out our product demo page and register for our other webinars.

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Announcing Sendible’s New Analytics Dashboard

We have been working hard the last few months at Sendible, developing the most advanced social media analytics dashboard on the market today. We are excited to announce that this has just been released to all our Sendible.com users! Our white label customers will receive this update in the next 2 days.

See a walkthrough of our new reporting features at our next webinar. Register here.

Here’s a summary of what’s new:

  • Ability to create branded, custom reports with your own logo
  • Rich integration with Facebook Insights, Google Analytics, Bit.ly and others
  • Abilty to receive regular reports via email
  • Ability to share reports with team members
  • Drag-and-drop report designer with WYSIWYG editor for printer-friendly reports

There are a lot of exciting new features and in this post, we’ll just touch on the basic steps needed to create your first custom report:
1. Go to the My Reports tab.
2. Select Report Builder.
3. If it’s the first time, you’ll be presented with the option to pick a layout.

Report Layout | Sendible Analytics

4.Select a suitable layout for your report by clicking on a thumbnail.
5. You’ll then be prompted to give your report a name, title and to select your default report period.
6. Click “Next >” and you’ll be prompted to add modules to your report.

Report Modules | Sendible Analytics

7. We have over 100 different report modules that you can add.
8. All modules can be dragged and dropped within your report layout.

Reporting Dashboard | Sendible Analytics

9. To receive reports via email, use the Email button to schedule regular reporting emails, monthly, fortnightly or weekly.
10. To add more modules to your report, simply use the Add Modules button at the top of your reporting dashboard.

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Funny Facebook Cover Photos

We came across a few interesting Facebook Cover Photos for Facebook Timeline  that we thought we’d share… Feel free to apply them to your Facebook Profiles! :)

You can even use Sendible to schedule updates to your Facebook Page’s cover photo.

Funny Facebook Cover Photo

Funny Facebook Cover Photo

Funny Facebook Cover Photo

Funny Facebook Cover Photo

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Changes in the UK Higher Education Market- Utilizing social media

Sendible will be hosting a Webinar on 27 September 2012 specifically designed for higher Education establishments to allow them to see how powerful the Sendible social media platform could be in targeting potential applicants.
Register for our webinar here.

Many traditional universities, both redbrick and post-war new universities, make very similar claims, based on teaching and research, and offer very similar courses. Post-1992 universities tend to be oriented more towards the world of work, and have a more vocational leaning. The supply side of higher education is, therefore, crowded with groups of broadly similar offerings.

This may not have been an issue in the past but the increase in tuition fees, and ever growing international competition, is directing the spotlight onto higher education marketing as never before. A fundamental change in the attitudes and behaviours of students, parents, and schools, introducing new criteria by which universities will be judged, will result in a much more financial and commercial edge than has historically been the case.

Higher Education institutes are finally embracing the use of social media and social media management tools as way of directly contacting University applicants. This may be a way to enable the message of ‘we are different’ to directly reach potential applicants. The audience for Higher Education, and so Education Marketing, is students between the ages of 16 – 21 and it has been shown that 75% (Higher Education in a Web 2.0 World, 2009) of that target market regularly use Social Media as a way to communicate.

Many Higher Education institutes are using Social Media within its digital marketing plan in a number of ways; hosting videos on YouTube, running their own Twitter page, a profile on Facebook, campaigns through Bebo and profiles on LinkedIn.

Research has showed that these digital marketing plans are coming from the early adopting few and has little of the systematic and coordinated approach of the more traditional communications media.

The nature of the using these media are that they encourage social networking and should be presented within any digital marketing strategy as elements of a single plan. Too many higher education institutes allow different people to use different tools to reach the same audience, not presenting the cohesive marketing plan.  Sendible provides answers features such as our workflow approval ensuring a consistent message through all communications this feature can span throughout an organisation.

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Changes to the Sendible bulk message importer

A lot of our users have been requesting the ability to attach links and images to messages they import using Sendible’s bulk CSV message importer.
We have now made this possible with the addition of two new fields: URL and Image.

The full list of fields we now support through our Message Importer are:  
Message (required): The body of the message to be imported.
SendDate (required): The date the message should be sent. Formatted as yyyy-MM-dd HH:mm. 
Subject (optional): The subject/title of the message.
URL (optional): The URL to be attached to the message. Always include http://.
Image (optional): The URL to an image to be attached. Always include http://.

An example file:
Message,Subject,URL,Image,SendDate
“First message here”,”No Subject”,”http://cnn.com”,”http://www.google.co.uk/images/srpr/logo3w.png”,”2015-10-29 15:45″ 
“Nextmessage here”,”No Subject”,”http://cnn.com”,”http://www.google.co.uk/images/srpr/logo3w.png”,”2015-10-29 15:45″ 

You can download a sample file here.

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London 2012: The most sociable games yet

With one of the most memorable games of our time coming to a close last weekend, social media has stood to become a key indicator in gaging the public’s reactions to the games and any controversies that have ensued. The most notable eruption on the social media sphere was with regards to NBC (the US television network) – Its lack of coverage to US audiences of the full opening ceremony and the decision to delay transmission of the Games so that it could maximise its advertising revenue in primetime had sparked ridicule from TV critics and outrage from the US public.

Social media has become a powerful tool for users to vent anger and frustration as well as celebrate and commemorate the games.  The medium has come a long way since Bejing in 2008 then Facebook was still in its infancy stages with just 100 million users. Now, the network has surpassed 900 million. A similar story can be said for Twitter – six million users were on the service in 2008. Now, over 600 million have signed up.

The social emphasis on these games hasn’t gone unnoticed during the Olympics and Paralympic games Twitter is being harnessed to display the huge pride in the achievements of Team GB’s Olympians by lighting up the EDF Energy London Eye. Tweets that are centred around the Games will be analysed throughout the course of the Olympics, and will use those tweets to power a spectacular light show at 9 pm and 10 pm every evening.

Using the Sendible social media dashboard, the monitoring feature can analyse the whole of the social web, generating data from many sources (not just Twitter). These sources can be from; blogs, microblogs, social networks and even comments on sites such as YouTube. Sendible’s unique algorithm scores the sentiment of each individual post by looking out for key words and phrases. Overwhelmingly the games look to be a success with the positive buzz around the games generating a rating of 89%!

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Using Email and SMS to Complement Social Media

Social media websites can be used to build up even the smallest business’s brand through establishing an online presence that can reach a broader audience than otherwise possible using traditional means. You can use your social media presence to reach and inform not only your customers but also the people close to your customers. Furthermore, your social media presence gives your customers a chance to participate in a community revolving around your business and gives you the chance to directly influence their opinions. However, your social media presence should not be the only marketing method that you use to spread word of your business because its effects are that much greater when combined with other methods such as emails and SMS messaging.

Using Email and SMS

It is vital to remember that sending emails and SMS messages to people is a bad idea unless you have their explicit permission to do so. Not only is spamming people aimlessly highly irritating to them and almost certainly damaging to your business’s brand, but it is also illegal in many places and likely to cost you once you are caught. Instead, the best way for you to use email and SMS messaging is to get permission through your social media presence. Telling people to sign up for news about your products and special discounts is an excellent way to get permission so long as you do not abuse that privilege.

Once you have permission to send your customers and potential customers emails and SMS messages, you can start using those methods to market to them. Good emails and SMS messages are short but big on meaning because most people are unwilling to read anything that is too long or too boring. Instead, emails and SMS messages are best used to bring them to your business for further information and marketing. This is particularly effective if you adds calls to action such as time-sensitive discounts to your emails and SMS messages.

Using Email and SMS to Complement Social Media

Under ideal circumstances, you’ll want to use your social media presence to tell people about your business and have their first impression be positive enough that they agree to let you send them emails and SMS messages. This way, even though not all customers and potential customers who come upon your social media presence will stay and become part of your dedicated customer base, you’ll always have more chances to bring them in. Each time that you have a sale, a promotion, or a new product that you think your potential customers will be interested in, you can send an email or SMS message to tell them about what is happening at your business. If your message is sufficiently interesting to them, that will bring them back to your social media presence where you have a second chance to sell your product to them and possibly win their loyalty as a dedicated customer.

Ultimately, your goal for your social media presence should be to integrate it seamlessly with the rest of your marketing efforts. If you can accomplish this with email and SMS messages, you’ll be able to use the brand value built up using your social media presence to repeatedly impress your customers and potential customers in a loop of positive reinforcement.


Alan Li is freelancer based in Toronto who has spent time working with local companies venturing out for the first time onto the Internet. He enjoys contributing to several resources including Degree Jungle a student information portal.

Additional References:

http://www.entrepreneur.com/article/217815
http://www.forbes.com/sites/kymmcnicholas/2011/09/19/how-to-use-social-media-to-promote-your-small-business/

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Five ways to judge social media management software

It’s only been a few calendar years since software for social media management became available. What was largely a crisis-management tool that monitored brand mentions is now a full-blown method for listening to your customers. If you’re about to acquire an SMMS, here are five items to look for before you buy:

1. Easy navigation
Think about what you want to accomplish. It’s easy to be led astray by a pretty (inter)face. But like beauty, bells and whistles don’t necessarily lead to a relationship that will last. Be sure the SMMS you select lets you:

  • Schedule content - Not everything has to be written on the fly. In fact, most things shouldn’t be. Be sure your package lets you set up a schedule for your content. Then stick to it. Your content will improve. So will your working hours. 
  • Post easily - Be sure you can easily get your message out to all the obvious names in social media. Most tools available do the job nicely. But it always pays to be sure. 
  • Upload multimedia - More and more brands are adding video to their posts. If your software can’t handle video, you’re defeating the purpose of buying a management tool. Be sure the tool you select enables this important task. 
  • Geo-target - Some tools allow it, some don’t. Remember, a happening in one city is going to leave the rest of the country out in the cold. Used properly, geo-targeting gives your marketing efforts pinpoint accuracy. 
  • Tag posts - When you tag each post, you not only simplify report generation, you spare yourself the job of revisiting each post at month’s end 

2. Easy analytics 
If the dashboard of a prospective management tool doesn’t offer strong analytics, move on. At minimum your software should allow you to:

  • Match Facebook and YouTube Insights - You should be able to get that information on the same platform you use to post. It’s an available function, but not a universal one. 
  • Analyze Twitter - Yes, it’s a complex function. But basic Twitter data, such as impressions and clicks, should be accessible. 
  • Analyze the competition -Some tools make competitor’s Facebook data available. It may not be critical information, but it’s certainly valuable. 

3. Reliable performance
An unstable tool is an unreliable tool. Your readers won’t put up with double posts and broken links. There’s no reason why you should either

4. Mobile performance
Does your mobile device play nice with your SMMS? If it doesn’t, it soon will. Or it should. Unless you never leave your computer, consider this capability very seriously.

5. CRM compatibility
Merging customer and social content data can be useful. It’s another function you may want to consider.

Your choice of an SMMS tool can make your job a lot easier, or considerably more difficult. Base your selection on these parameters and you’re likely to pick the tool that suits your requirements.

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