Sendible Blog

Sendible is a great tool for sending out social media an email marketing campaigns. Sending an email newsletter from Sendible is as easy as sending an email from Outlook or any other email client.  Unlike other email campaign management software, Sendible allows you to send out an email campaign in a single click and will automatically track your campaign and manage unsubscribes for you.

Below are the steps for creating an email campaign:

1. Import your contacts into a group

• If you haven’t already done so, import your contacts by clicking on the Import section within My Contacts.
• From here, you can import your contacts from just about any email service or via a csv file. During the import process, you’ll be able to select or create a group that the contacts should be added to.
• This acts like a mailing list and Sendible will automatically remove any email addresses from this group if anyone unsubscribes.
• When creating a group, be sure to toggle the star icon so that it is added to your favorites and appears in the services section of your Message Box.

2. Choose or create an email template

• Once your contacts have been imported, you can return to the Message Box and select one of Sendible’s standard email templates.
• To select a template, click the templates link and select a template from one of the options.
• After selecting a template and editing the content, you can click the save icon at the top right of the message area to save your email template for future use.

3. Upload and embed images into your email

• You can upload and embed images into your email by clicking the Photo or File link.
• After uploading your photo, you’ll be able to embed it into your email by clicking the embed icon at the top right of the image.

4. Insert merge tags

• Merge tags are placeholders that can be inserted into your email and replaced with actual values at the time of sending. For example, you could insert merge tags to be replaced with a recipient’s first name when the email is sent.
• To insert a merge tag, click the Merge Tags link and insert the ones you require into your email.

5. Select your mailing list

• When you’re ready, select your mailing list from within your sending services. If you didn’t save your group as a favorite, you can access it by selecting the Groups service and typing the name of the group into the text area.

6. Send your email newsletter

• You’re now ready to send your email newsletter.
• If you’d like it to be sent at a later stage, you can use Sendible’s scheduling option.
• To send your email, click the Send button.

7. Email tracking and reports

• Sendible will monitor who viewed, unsubscribed, opened and clicked links in your email.
• To view your email statistics, go into the My Reports tab and open up the message reports for your email.

We have recently moved away from Social Mention as our social media monitoring tool and have decided to do it ourselves.

We’ve taken a look at some of the other services in this space and what most of them are lacking is the ability to deliver meaningful localized results. For that reason, we’ve implemented our own social media monitoring functionality that delivers localized, more relevant results than our competitors and we think you’ll love the level of customization you get with Sendible’s new social media monitoring technology!

Below are the steps you can take to set up a keyword for social media monitoring:

• From within Message Box, click on the Mentions sub-tab.
• Click the Add Brand button.
• Fill in the details on the settings page – you can optionally select a country and location to localize results.
• You can also decide whether Sendible should notify you or any of your team members via email when new mentions are discovered.
  
• After saving your settings, Sendible will start to retrieve mentions for you. You can keep track of the latest mentions about your keyword or brand from the mentions tab within Message Box.
• Sendible will automatically analyse your mentions and highlight posts with both negative and positive sentiment so that you can easily locate the most meaningful posts and respond immediately.
• To respond to a mention, you can just click the item in the list and respond directly from Sendible.

If you’d like to try out our social media tracking technology, sign up for a free Sendible account and you can monitor up to 4 keywords for free. Our paid accounts start from as little as $10 per month!

Sendible’s unified social media inbox allows you to read and respond to social media messages – all from one place. For almost every social media account you set up in Add/Edit Services, Sendible regularly checks your profile for new posts and updates your inbox.

To respond to a post that Sendible pulls into your inbox, you can just click the message, type a response and click the Reply button.

With the latest release of Sendible, Google Analytics users can see their website statistics from within their Sendible account and can keep track of how their email and social media campaigns are affecting overall traffic to their websites.

To link up your Google Analytics account to Sendible, simply do the following:

• Click on My Reports.
• Click on the Site Analytics sub-tab and you’ll be prompted to connect to Google Analytics.
• After connecting, you’ll be returned to the My Reports tab – go back to Site Analytics and start monitoring your site stats.