One of the most common questions we get here at Sendible is “How does Sendible compare to HootSuite?” HootSuite is a great tool, but it does have limited capabilities for someone who really wants to dive deep into social media as well as online marketing or manage several clients. HootSuite is used primarily as a Twitter tool (although it does more than just Twitter), whereas Sendible is an all-around online marketing tool.
Sendible offers services that HootSuite does not including the ability to offer white label social media management and resell Sendible to your clients under your own brand. We also offer rebranding of your Facebook and Twitter posts so that they won’t say “via Sendible”. I have put together a list of the features and services that Sendible supports as well as those that HootSuite supports below.
| Sendible | HootSuite | |
| Social Streams | ||
| Facebook Fan Page Stream | x | x |
| Facebook Group Stream | x | |
| Facebook Stream | x | x |
| LinkedIn Stream | x | x |
| Twitter List | x | |
| Twitter Search | x | x |
| Twitter Stream | x | x |
| Status Updates and Microblogging | ||
| Bebo | x | |
| Brightkite Status | x | |
| Facebook Fan Page | x | x |
| Facebook Group | x | |
| Facebook Note | x | |
| Facebook Page Note | x | |
| Facebook Post | x | |
| Facebook Status | x | x |
| FriendFeed | x | |
| Google Buzz | x | |
| LinkedIn Status | x | x |
| Myspace Status | x | x |
| Ping.fm | x | |
| Plurk | x | |
| x | x | |
| Autoresponders | ||
| Email Auto Responder | x | |
| Facebook Auto Responder | x | |
| LinkedIn Auto Responder | x | |
| Twitter Auto Follower | x | |
| Twitter Auto Replies | x | |
| Twitter Welcome Messages | x | |
| Blogs | ||
| Blogspot | x | |
| MetaWeblog | x | |
| MovableType | x | |
| Ning | x | |
| Posterous | x | |
| Sendiblog | x | |
| SquareSpace | x | |
| Tumblr | x | |
| TypePad | x | |
| WordPress (self-hosted) | x | |
| WordPress.com | x | x |
| Photo and File Sharing | ||
| Facebook Page Album | x | |
| Facebook Photo Album | x | |
| Flickr | x | |
| MobyPicture | x | |
| Scribd | x | |
| SlideShare | x | |
| Link Sharing and Bookmarking | ||
| Delicious | x | |
| Diigo | x | |
| Identi.ca | x | |
| Instapaper | x | |
| Read It Later | x | |
| Location-based Services | ||
| Foursquare | x | x |
| Brand Monitoring | ||
| Brand and Keyword Monitoring | x | |
| Reviews | x | |
| Social Media Messaging | ||
| Facebook Wall Post | x | x |
| x | x | |
| CSV Importers | ||
| Contact Importer | x | |
| Message Importer | x | |
| SMS Messaging | ||
| Sms Auto Responder | x | |
| RSS | ||
| OPML Importer | x | |
| RSS Auto Poster | x | |
| AOL | x | |
| Gmail | x | |
| Hotmail | x | |
| Mail.com | x | |
| Yahoo Mail | x | |
| Social Media Monitoring | ||
| Backtype | x | |
| Bizcommunity | x | |
| Blip.tv | x | |
| Brightkite | x | |
| Citysearch | x | |
| Complaints Board | x | |
| Delicious | x | |
| Digg | x | |
| x | x | |
| Flickr | x | |
| FriendFeed | x | |
| Google Blogs | x | |
| Google News | x | |
| Hello Peter | x | |
| Identi.ca | x | |
| lol | x | |
| x | x | |
| News24 | x | |
| Photobucket | x | |
| Picasa | x | |
| Plurk | x | |
| Pressbox | x | |
| Quora | x | |
| x | ||
| Tripadvisor | x | |
| Truveo | x | |
| Tweet Photo | x | |
| x | x | |
| WordPress | x | |
| Wordpronline | x | |
| Yahoo Answers | x | |
| Yahoo News | x | |
| Yelp | x | |
| YouTube | x | |
| Pricing | Starts at $9.99 | Starts at $5.99 |
In summation, HootSuite is a very useful social media tool, but if you are looking to do more than just basic social media and want to delve into online marketing, Sendible will be your best bet. For an unbiased second opinion, check out Max Goldberg’s blog post entitled “Hootsuite vs. Sendible, or Why Paying To Use Facebook Is Amazing” as well as this comparison post from Inkstained Knuckle.
If you’d like to submit your own review comparing Sendible with other products, please send an email to info@sendible.com and we’ll be sure to link to your site from this post.
