Sendible Blog

Inspire

A meeting of the brightest marketing minds – planning and preparing for the next generation of marketing integration. Hear speakers from some of the most forward thinking brands and agencies on their latest campaigns and thinking, and meet suppliers of dynamic marketing and media solutions and services in the exhibition.

Innovate

An exhibition packed with 150 suppliers of every marketing solution from mobile apps and augmented reality to social media management tools, plus experts who can help you integrate this with your existing marketing. Over one hundred of the most innovative world class speakers, looking at all possible futures for the world of media. With an emphasis on real life case studies and ‘best practice’ methods – so you can start to put the new thinking into action, today.

Integrate

Online. Offline. The new digital technologies and social media. All working seamlessly together as one. Explore the strategies. Experience the solutions. Engage with the future. And enjoy the company, at MediaPro 2011.

There will be over 50 major brands at the centrepoint of a unique speaker programme at mediaPro, including Unilever, Boots, Universal Pictures, Thomas Pink, Jimmy Choo, Google, EMI Music, Bridgestone, Arsenal, M&S, Samsung, 02, Siemens and many more. Combine this with the leading suppliers of future facing marketing solutions in our exhibition and you have the most exciting marketing event of the year.

Highlights of what you will learn include…

• How to develop and manage an integrated communications programme to engage, educate, nurture and inform your audience, based on market insight analysis and individual preferences from Google.
• How Save the Children built an integrated digital campaign around a TV broadcast partnership
• The best way to ensure a truly integrated campaign is to find an idea that integrates your whole company. That defines your brand behaviour, from product development to how your delivery fleet looks. When you have this, integrated communications are just another consequence of the bigger idea by Muller & TBWA
• How marketing technology changed the game for Peugeot
• The National Lottery‘s effective marketing campaign – Why It’s Not A Game Of Chance
• Re-engaging customers after a turbulent few years! New Rules. New Requirements. New Approaches
• Effective Communication in the Age of Dialogue
• See how Channel 4 /Raw Television initiated Battlefront a new generation of interactive content
• The Domino’s Social Story
• Digital governance for a pan-European remit
• In performance marketing: How Mobile is changing the Affiliate Landscape
• TM Lewin: ‘Behind the Scenes’ business access through social media
• How to get 100 million fans inside the Emirates Stadium
• McCain – the effects of segmented creative on conversion rates in Customer Retention programmes
• How Naked Wines pioneered a ground breaking new business model and customer experience to become the UK’s fastest growing online wine retailer
• Nokia’s most successful Facebook campaign to date
• From innovation to communication: Building the customer into every element of your marketing strategy
• An opportunity to hear about WWF’s 50th anniversary communications programme. An integrated mix of events, promotions, campaigns, outdoor, online engagement, special products and PR.
• Book to Digital – Creating a digital brand from an annual guide
• Making the difference through integrated campaigns: St John’s Ambulance award winning ‘Life Lost’ Campaign

Sendible’s Presence

Our marketing manager, Heidi Thompson will be speaking at the show and it will be full of great information. The topic will be How To Cut Your Marketing Budget By 25%. This presentation will be on Tuesday 1st November from 12:00-12:25pm and will take place in Social Theatre 1.

Register Now!

This event should cost you hundreds of pounds but if you register now it is Free of Charge.

Join us at MediaPro 2011 in the Social Media Lounge, where the brightest minds meet to shape a new age of marketing integration.

We’re excited to announce the launch of the new Sendible Android app, free to all Sendible users.

The app can be downloaded here.

Features:

Update all your social networks from one social media platform Publish content to any of the social networks you use and update your blogs – all from one app. Access your Sendible address book on the go Access any of the contacts you’ve imported into your Sendible account and reach them via Email, SMS and more. Save for later Ability to save unfinished posts to be completed when you get back to your desktop. Share photos Post photos to Facebook, Twitter, Flickr, WordPress and more. Message scheduling Schedule posts to go out at a time you choose or on recurring schedules. Campaign reports and analytics Access your Sendible message reports and view statistics such as clicks, referrers, shares, comments and more.

We’re excited to announce the launch of the new Sendible iPhone app, free to all Sendible users until 31 January 2011 after which it will only be available to users with a paid Sendible plan.

The app can be downloaded here.

Features:

Update all your social networks at once with Sendible’s social media management software Publish content to any of the social networks you use and update your blogs – all from one app.Access your Sendible address book on the go Access any of the contacts you’ve imported into your Sendible account and reach them via Email, SMS and more. Save for later Ability to save unfinished posts to be completed when you get back to your desktop. Share photos Post photos to Facebook, Twitter, Flickr, WordPress and more. Message scheduling Schedule posts to go out at a time you choose or on recurring schedules. Campaign reports and analytics Access your Sendible message reports and view statistics such as clicks, referrers, shares, comments and more.

We have recently moved away from Social Mention as our social media monitoring tool and have decided to do it ourselves.

We’ve taken a look at some of the other services in this space and what most of them are lacking is the ability to deliver meaningful localized results. For that reason, we’ve implemented our own social media monitoring functionality that delivers localized, more relevant results than our competitors and we think you’ll love the level of customization you get with Sendible’s new social media monitoring technology!

Below are the steps you can take to set up a keyword for social media monitoring:

• From within Message Box, click on the Mentions sub-tab.
• Click the Add Brand button.
• Fill in the details on the settings page – you can optionally select a country and location to localize results.
• You can also decide whether Sendible should notify you or any of your team members via email when new mentions are discovered.
  
• After saving your settings, Sendible will start to retrieve mentions for you. You can keep track of the latest mentions about your keyword or brand from the mentions tab within Message Box.
• Sendible will automatically analyse your mentions and highlight posts with both negative and positive sentiment so that you can easily locate the most meaningful posts and respond immediately.
• To respond to a mention, you can just click the item in the list and respond directly from Sendible.

If you’d like to try out our social media tracking technology, sign up for a free Sendible account and you can monitor up to 4 keywords for free. Our paid accounts start from as little as $10 per month!

With the latest release of Sendible, Google Analytics users can see their website statistics from within their Sendible account and can keep track of how their email and social media campaigns are affecting overall traffic to their websites.

To link up your Google Analytics account to Sendible, simply do the following:

• Click on My Reports.
• Click on the Site Analytics sub-tab and you’ll be prompted to connect to Google Analytics.
• After connecting, you’ll be returned to the My Reports tab – go back to Site Analytics and start monitoring your site stats.

Last week, we launched a new feature – The Sendible Bookmarklet.

A bookmarklet is a button you click on your browser when you want to share a web page you discover. The Sendible bookmarklet is unique, in that it allows you to share any web page you discover across all your social media services and social networks.

To add the Sendible Bookmarklet to your browser, simply drag the bookmarklet icon in your “Message Box” to your browser toolbar.

We’ve revamped the Sendible home page and added a cool new pigeon-mail logo.

Let us know what you think…

We recently launched a great new feature on Sendible that makes updating your status across multiple social networks simultaneously and at a time you choose a snap!

In so doing, we’ve also extended the number of email, blogging and social network services that Sendible now works with:

• Gmail
• Yahoo
• Hotmail
• Bebo (status updates)
• Blogger (blog posts)
• Facebook (status updates, wall posts, private messages)
• Friendster (messages)
• Hi5 (messages)
• LinkedIn (status updates and messages)
• Myspace (messages)
• Plurk (updates)
• Pownce (updates)
• Twitter (updates)

Sendible is a simple service that makes it possible to access all your contacts from one place and send them messages (now, or scheduled for later) using Email, SMS or your Social Networks.

For more information, and reviews of Sendible.com, check out the following sites:

• ReadWriteWeb
• Mashable
• MakeUseOf
• LifeHacker
• ProgrammableWeb
• RotorBlog
• StartupMeme
• TodaysBestTools
• DemoGirl

We’ll be adding more social network services all the time, so be sure to let us know which ones you’d like to see added next!

The internet has changed the world, mostly through big sites like Google, Amazon, MySpace and Facebook.

But other smaller sites can, if anything, be even more useful, if only you can find the right ones.

Check out TechRadar.com’s list of the top 20 lesser-known sites you never realised you needed. Sendible is listed at number 9.

http://www.techradar.com/news/internet/web/20-websites-you-never-realised-you-needed-478989

We have been quiet on the blogs lately as we’ve been extremely busy making Sendible better!

One of the new features we’ve been working on is the ability to update multiple social networks simultaneously. Now, you can update your status on (multiple) Twitter, Facebook or LinkedIn accounts at the same time. Update your status using recurring schedules ahead of time!

Check it out, by visiting http://www.sendible.com and clicking on Status Updates.