Sendible Blog

Inspire

A meeting of the brightest marketing minds – planning and preparing for the next generation of marketing integration. Hear speakers from some of the most forward thinking brands and agencies on their latest campaigns and thinking, and meet suppliers of dynamic marketing and media solutions and services in the exhibition.

Innovate

An exhibition packed with 150 suppliers of every marketing solution from mobile apps and augmented reality to social media management tools, plus experts who can help you integrate this with your existing marketing. Over one hundred of the most innovative world class speakers, looking at all possible futures for the world of media. With an emphasis on real life case studies and ‘best practice’ methods – so you can start to put the new thinking into action, today.

Integrate

Online. Offline. The new digital technologies and social media. All working seamlessly together as one. Explore the strategies. Experience the solutions. Engage with the future. And enjoy the company, at MediaPro 2011.

There will be over 50 major brands at the centrepoint of a unique speaker programme at mediaPro, including Unilever, Boots, Universal Pictures, Thomas Pink, Jimmy Choo, Google, EMI Music, Bridgestone, Arsenal, M&S, Samsung, 02, Siemens and many more. Combine this with the leading suppliers of future facing marketing solutions in our exhibition and you have the most exciting marketing event of the year.

Highlights of what you will learn include…

• How to develop and manage an integrated communications programme to engage, educate, nurture and inform your audience, based on market insight analysis and individual preferences from Google.
• How Save the Children built an integrated digital campaign around a TV broadcast partnership
• The best way to ensure a truly integrated campaign is to find an idea that integrates your whole company. That defines your brand behaviour, from product development to how your delivery fleet looks. When you have this, integrated communications are just another consequence of the bigger idea by Muller & TBWA
• How marketing technology changed the game for Peugeot
• The National Lottery‘s effective marketing campaign – Why It’s Not A Game Of Chance
• Re-engaging customers after a turbulent few years! New Rules. New Requirements. New Approaches
• Effective Communication in the Age of Dialogue
• See how Channel 4 /Raw Television initiated Battlefront a new generation of interactive content
• The Domino’s Social Story
• Digital governance for a pan-European remit
• In performance marketing: How Mobile is changing the Affiliate Landscape
• TM Lewin: ‘Behind the Scenes’ business access through social media
• How to get 100 million fans inside the Emirates Stadium
• McCain – the effects of segmented creative on conversion rates in Customer Retention programmes
• How Naked Wines pioneered a ground breaking new business model and customer experience to become the UK’s fastest growing online wine retailer
• Nokia’s most successful Facebook campaign to date
• From innovation to communication: Building the customer into every element of your marketing strategy
• An opportunity to hear about WWF’s 50th anniversary communications programme. An integrated mix of events, promotions, campaigns, outdoor, online engagement, special products and PR.
• Book to Digital – Creating a digital brand from an annual guide
• Making the difference through integrated campaigns: St John’s Ambulance award winning ‘Life Lost’ Campaign

Sendible’s Presence

Our marketing manager, Heidi Thompson will be speaking at the show and it will be full of great information. The topic will be How To Cut Your Marketing Budget By 25%. This presentation will be on Tuesday 1st November from 12:00-12:25pm and will take place in Social Theatre 1.

Register Now!

This event should cost you hundreds of pounds but if you register now it is Free of Charge.

Join us at MediaPro 2011 in the Social Media Lounge, where the brightest minds meet to shape a new age of marketing integration.

One of the most common questions we get here at Sendible is “How does Sendible compare to HootSuite?” HootSuite is a great tool, but it does have limited capabilities for someone who really wants to dive deep into social media as well as online marketing or manage several clients. HootSuite is used primarily as a Twitter tool (although it does more than just Twitter), whereas Sendible is an all-around online marketing tool.

Sendible offers services that HootSuite does not including the ability to offer white label social media management and resell Sendible to your clients under your own brand. We also offer rebranding of your Facebook and Twitter posts so that they won’t say “via Sendible”. I have put together a list of the features and services that Sendible supports as well as those that HootSuite supports below.

In summation, HootSuite is a very useful social media tool, but if you are looking to do more than just basic social media and want to delve into online marketing, Sendible will be your best bet. For an unbiased second opinion, check out Max Goldberg’s blog post entitled “Hootsuite vs. Sendible, or Why Paying To Use Facebook Is Amazing” as well as this comparison post from Inkstained Knuckle.

If you’d like to submit your own review comparing Sendible with other products, please send an email to info@sendible.com and we’ll be sure to link to your site from this post.

LinkedIn groups are one of the most powerful and frequently used features of LinkedIn. Now, you can use Sendible’s powerful social media dashboard to create and respond to discussions on your LinkedIn Groups as they happen.

The following steps will walk you through setting up your LinkedIn Group.

1.     Log in to your Sendible account and go to the Add/Edit Services Tab.

2.     Under the Social tab, click the add button next to “LinkedIn Group Discussion”.

3.     Grant Sendible access to your LinkedIn account by clicking “Continue”.

4.     Choose a group from the drop down menu.

5.     Click “Save Settings”.

In order to add our live stream you will need to do the following;

1.     Go to the Add/Edit Services Tab

2.     Under the Streams tab, click the add button next to “LinkedIn Group Stream”.

3.     Grant Sendible access to your LinkedIn account by clicking “Continue”.

4.     Choose a group from the drop down menu.

5.     Click “Save Settings”.

6.     To view your stream, go to your Inbox.  From there you can reply to posts made to the group and interact with other group members.

We’re excited to announce the launch of the new Sendible Android app, free to all Sendible users.

The app can be downloaded here.

Features:

Update all your social networks from one social media platform Publish content to any of the social networks you use and update your blogs – all from one app. Access your Sendible address book on the go Access any of the contacts you’ve imported into your Sendible account and reach them via Email, SMS and more. Save for later Ability to save unfinished posts to be completed when you get back to your desktop. Share photos Post photos to Facebook, Twitter, Flickr, WordPress and more. Message scheduling Schedule posts to go out at a time you choose or on recurring schedules. Campaign reports and analytics Access your Sendible message reports and view statistics such as clicks, referrers, shares, comments and more.

The Sendible Facebook auto responder allows you to automatically send Facebook wall posts to your contacts on their birthdays.  Businesses can use this social media tool as a marketing campaign, to send messages to their customers leading up to their birthdays.  These messages could be used to attract customers through the use of exclusive birthday coupon codes.

Follow the steps below to configure this on your Sendible account:

Step 1: Log into your Sendible Account.

Step 2: Go to Add/Edit Services.

Step 3: Go to Social Media Messaging and Click “Add” to include Facebook Wall Post.

Step 4: It will ask you to connect to your Facebook account. “Click” on connect with Facebook and enter your account details.

Step 5: Click on “Allow”.

Step 6: Click on “Grant the Permission” and then again click “Allow”.

Step 7: Click on “Fetch Contacts” and then select the contacts to be imported and to receive your automatic messages.

Step 8: Click on “Import”.

Now you will be brought back to Add/Edit Services and in there select the “Automation” tab. Then click the Add button next to the Facebook Auto Responder.

Step 9: Fill in the Details on the form and don’t forget to select an existing or if you don’t have one setup yet, then you can create one by clicking on the small group button next to the group dropdown menu as shown below.

Step 10: When you are done then click on “Save Settings” as shown below.

Your Facebook auto responder has now been set up and will automatically start scheduling birthday messages to your Facebook contacts.

Not sure what our social media management software does? This video will help explain.