Archive for category How to

Social Media Management for Franchise Businesses with Sendible

We are excited to announce the launch of several new features ideal for franchise businesses wanting to leverage the power of social media across all of their locations.  When developing these new features, we wanted to make it as easy as possible to for large chains to manage social media for each of their stores.  The article below explains how franchises can leverage Sendible’s social media dashboard to manage social media for multiple locations:

1. How to write the same post once and insert custom content for each location

Sendible now makes it possible for users to define custom tags that can be assigned at a store/location level or at a social media account level. These custom tags act as placeholders at the time messages/posts are composed and are replaced with actual values at the time the message is actually sent. To define custom merge tags for social media accounts, follow the steps below…

a) Sign into your Sendible account and click on My Users.
b) Click “Tags”
c) Create a new custom field/merge tag, by clicking New Field. 
d) A new dialog will open up and you’ll be able to enter custom capture information.
e) Select the Category – this is the type of merge tag you will be creating. Options are “Contact”, “User” or “Account” and dictate where these merge tags can be used. For this example, use “Account”.
f) Click Save to add your first merge tag. To add more, repeat the process from c above.

e) Now that you’ve added a few custom tags, you can populate the fields. Since we’ve added Account tags, we can add tags at the account level. 
f) To do this, go to Add/Edit Services > My Services. For each of your social network accounts, click the “Tag” button and fill in the relevant information.

g) Now that you’ve added information for each account, you can compose a message and insert merge tags to be replaced with the relevant content at the time your message is sent.
h) Go to the Message Box tab and click “Merge Tags”. You’ll see a dialog window with multiple tags, grouped by category.

i) You can insert tags into your message by clicking on the relevant item from the list. 
j) When you’re ready, you can select as many social media services as you like and the merge tags will be replaced with the appropriate content at the time of sending.

2. How to sign off content at the head office before a location publishes content

Head office is often required to approve content before it gets published to a franchise’s social network accounts. Sendible’s workflow features make it possible for you to define approval workflows, assign tasks and make sure content is approved and signed off before it gets published to the social web. To create a workflow, follow the steps below:

a) Go to My Users.
b) Click on the user/location in your list who needs approval before content can be published.

c) Under “Approval Workflow”, click “Edit” to be able to define which user needs to approve posts before they get published.


3. How can head office publish content on behalf of a location

Sendible’s powerful social media dashboard makes it possible for usrs to share their social network accounts with other users. In the franchise scenario, the head office has the ability to create each of their locations, setup each of their social network profiles and then share these accounts with team members who need to be able to publish to these accounts. The way to set this up using Sendbile is as follows:

a) After creating your location instances within My Users, switch to each location’s account and setup their social media profiles for them. 
b) Once you’ve done this, go to Add/Edit Services > My Services and use the Sharing button to share these services with the head office user. 
c) This will allow head office to post updates on behalf of the location from within their Message Box. 


4. How can head office access reports across all of their stores/locations

Sendible”s social media analytics features provide you with aggregated reports across each of the franchise’s locations. To access printable reports for individual locations or across the entire franchise, you can do this as follows:

a) Go to My Users.
b) Click the Reports button.
c) You’ll see a new dialog window that you can use to print reports. 

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How to schedule changes to your Facebook cover photo using Sendible

A recently added feature on Sendible’s social media management dashboard is the ability to update the cover photo of your Facebook page from within the management console.

In this post, we’ll take you step by step through the process of setting up and then updating the page’s cover photo. To begin with our Facebook page doesn’t have a cover photo, although if it did we would just be updating it.

Step 1: Add your Facebook Cover Photo service
a) Open the Add/Edit Services tab, and from within the Add Service pane, open the Photos tab.

b) Next, choose Facebook Cover Photo by clicking Add. If you’re not already logged into Facebook, you’ll be given the opportunity to.

c) Now, choose the Facebook Page you want to use from the list of those you administer and click Save Settings.

d) Click OK when the pop up shows.

e) You should now see the new service in My Services.


Step 2: Update your Cover Photo

a) With the service now configured, simply go to Message Box to compose a new message. Choose the Facebook Cover Photo from the list of message types.

b) Click Photo or File.

c) Choose the image for your cover photo.

d) Click Subject or Title and enter a name for your photo.

e) Finally, Hit Send.

3. Check your Facebook page (optional)
a) Your Facebook Cover Photo should now be updated!

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How to schedule multiple social media updates in bulk

Sendible makes it easy to import and schedule multiple social media updates at once. The type of message you choose to import could be anything like your regular Tweets or your daily Facebook status updates.

A CSV file is a simple text format commonly used for database tables. Each record in a table is one line of text with each value separated by a comma with no space.

Note: While most text editors, office applications, and database management systems support CSV format, they may not export correct character renderings in a CSV. For instance, depending on a system’s regional settings, Microsoft Excel may use a semicolon as a separator instead of a comma. Be sure to check your application’s defaults before exporting to CSV format. Be sure to use the following date format for the SendDate column: yyyy-MM-dd HH:mm. E.g. 2012-02-24 23:59 for your CSV file.

You can follow the steps below to import the messages using Sendible’s message importer:

1)      Click on Add/Edit Services > Import.

2)      Under CSV importers, click “Add” next to Message Importer.

 

3)      Click “Browse” and select your CSV file.

4)      Note that Sendible accepts a specific CSV file format as seen below. The column headers “Message”, “Subject” and “SendDate” must be included.

5)      Select the group that you want these messages to be distributed to. A group can consist of multiple social network profiles, email address, blogs etc.

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Use birthday marketing to bring customers to your restaurant

We are currently in the midst of one of the worst recessions the world has ever seen. In the current climate, restaurants need to do whatever it takes to bring customers in.  Advertising for new customers can be expensive and relying on customers to come back can be quite risky.  A popular tried and tested marketing strategy to bring people back to your restaurant is to send personalised birthday messages to customers.

 Birthday marketing is a simple way to make sure people return to your restaurant. Also, with every birthday celebration at your restaurant comes a whole host of new potential customers. Sending out birthday messages on a customer’s birthday is really simple with a web site like Sendible.

Step 1: Collect information from the customer

You just need two bits of information to start scheduling birthday reminders to your customers.

  1. Their email addresses or cellphone numbers (or if you use Facebook, just their fullnames so that you can add them as a friend).
  2. Their date of birth.

Gathering their email addresses and cellphone numbers is easy. Simply provide a small card with the bill to dining customers and ask them to fill in their details – or on your website, you can simply add a field to your signup form asking for birthday information.

Add a new restaurant customer

Add a new restaurant customer

 

Step 2: Schedule Annual Birthday Emails/SMS Text/Facebook Messages

After collecting this information, add the contact details to Sendible and schedule a message to be delivered on the date and time specified. This message can contain a voucher that the customer can print out or just an sms message with a voucher code that they can show to you when they come in to dine. 

 

Schedule a birthday email

Schedule a birthday email

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Schedule your Easter greetings before you forget

Easter is on the way, so why not schedule your Easter greetings now, before you forget? 
You can do this in 4 easy steps:
  1. Log in to Sendible.com.
  2. Import all your contacts from any of the services you use – including Gmail, Hotmail, Facebook, LinkedIn, Myspace and more
  3. Write your greeting.
  4. Select the contacts you’d like to send to, choose a send date – and click the Create button.
Sendible will take care of the rest, making sure that your message is delivered on time, no matter if your contact is on Email, SMS or any of the Social Networks you use. 

We’re excited to announce several new monthly messaging packages – now even more affordable than before. 
Upgrade your Sendible account to Pro for just $3 per month and get 25 free SMS messages every month.

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How to schedule an email using sendible.com

Sendible is a free messaging tool that enables you to schedule emails and sms messages to be sent in the future. Sendible allows you to import your Facebook friends’ birthdays, schedule an email or sms ahead of time and send it at a predetermined time on your friend’s birthday. Sendible can also be used for appointment reminders which can be set up months before the appointment takes place.

How to schedule an email:

Log in to sendible.com. You will then be taken to your Newsfeed where you will see your messages that have previously been sent or are going to be sent in the future.

Click on Create New and then you are provided with choices either Email, Multi Message or Sms Text Message. In this case, click on Email.

Schedule an Email

Schedule an Email

Enter the address in the To box, these can be retrieved from your contacts by clicking on To. Choose the Send Date and time using the drop-down boxes or the calendar. You can now choose to make your email recurring or once-off. Add the subject, type your email and click Create. If you would like a notificiation of its delivery then click Notify me when the message has been sent. Very useful when scheduling!

You also have the option to Attach a File (up to 5MB) and insert an image.

Sendible also allows you to import all your Gmail, Yahoo and Hotmail contacts.

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