How to have multiple users contribute to content using Sendible

One of Sendible’s most powerful features is the ability to have content created by certain users go through an internal approval process. When configuring your users, you have the ability to define exactly which users require approval from other users.
Sometimes, you may want to have your content updated by multiple users on your team before it gets published. This is can be configured with Sendible’s mult-user approval process.

Assume we have 3 users, User 1, User 2 and User 3 and that User 3 needs approval from User2 who needs approval from User1.
To setup a multi-user approval process, you can follow the steps below:

1. As the account administrator, click on My Users
2. If you haven’t already done so, create your 3 users, User 1, 2 and 3.
3. Click on User 3 and edit the approval workflow so that User 3 requires approval from User 2.
4. Click on User 2 and edit the approval workflow so that User 2 requires approval from User 1.

Now, when User 1 creates some content, it will be submitted to User 2 for approval.
User 2 will then be able to make edits and submit the content to User 1 for approval.

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Receive email alerts on your social media profiles for new updates

We are really excited to announce the launch of Sendible’s new email alerts feature, which allows you to receive emails/alerts for your Facebook, Twitter and Tumblr accounts via email as and when there is new activity.
Now, everytime someone comments, retweets or posts to your profile, you’ll know about it!

To enable alerts, simply edit the Social Media account in Add/Edit Services > My Services.

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Facebook Timeline Gets Down to Business

You knew it was coming. Facebook Timeline for Business is here, bringing with it some new and powerful social media marketing tools. Let’s take a look at how to put this relatively new arrival to work.

Cover Yourself
Facebook Timeline lets you use a photo much like the one on a magazine, on the banner-like image at the top of the page. You’ll make a good first impression with an image of your key product or brand and what you’re looking for in a customer relationship. Stay away from specifics such as pricing, like or share requests, and contact information. Your cover is there strictly to attract attention.

All About “About”
The About section tells your story and holds your profile image, along with statistics on your total fans and how many mentions you’ve earned. Describe your business here, but be brief because you’ve only got 150 characters to do the job. A link to a map and other basic facts is also part of the About section.  

Changes in Apps Your apps have moved. They’re now under your cover image and to the right of the About section. But more than looks are new. You can now upload an image to represent the page visually. There are a total of four apps on the home page, a standard one for Photos, and three more to make your own. You can also add apps with the More button. Be sure these pages contain appealing names and photos.  

Changes in the Admin Panel There’s a new Admin Panel, too. It’s on top of your Timeline and gives you a fast review of page activity.  The Admin Panel also includes an Insights section for additional customer detail.

Notes on Posts Posting hasn’t changed on the new Timeline. Interesting and relevant posts are still the best way to appeal to readers. But Timeline does offer some new ways to add life to your posts.  

  • Timeline posts are in two columns that swap between left-and-right. But for added emphasis you can also highlight a post by spreading it over both columns.  
  • You can now pin a post to the top of your Timeline for up to seven days. It’s a great technique for short-term promotions.   
  • You can also use Timeline to share key moments in your company such as new product introductions. A little history lesson never hurts when you’re building a brand or an image.  

That’s the basics of Timeline for business. Put it to work for you.

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Announcing Sendible’s Referral Program

We are really excited to announce the launch of Sendible’s affiliate program!  Now you can share Sendible with your friends and colleagues and earn commission from every new subscriber you introduce. You can even share your affiliate link on your social networks using Sendible itself! 

How does it work?
Once you join, we provide you with your own unique trackable link to Sendible.com that you can either put on your website or promote through social media services such as Twitter and Facebook.

When your users or followers click through to Sendible.com using the links we provide you, we’ll pay you commission on all sales generated. We track the number of clicks that you generate, the revenue that you’ve earned and we’ll send you your first payment as soon as you earn $100.

How much can I make?
The amount of money you will make depends on the deal you choose to promote and how many visitors you get to your web site and on how engaged your followers are on Twitter and Facebook. The links we give you can be used on just about any web platform, so it’s up to you to be creative in the ways you promote Sendible. If you have a lot of followers interested in promoting their businesses via Social Media and Email Marketing then Sendible may be the perfect match for you!

Why should I join?
We offer an affiliate program with solid commissions, real time reports, third-party tracking and a product that is in high demand with businesses today looking to market their businesses on the web.

Getting Started
It’s easy and free to get started! Just register using the link below:

Register for Sendible’s referral program

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10 Ways to Find Facebook Fans

Today, Facebook pages are almost as common as business cards. This social media marketing tool turned phenomenon is everywhere. But the difference between one-time visitors and fans can be a big one. Although there are many ways to build your Facebook fan base, here’s 10 to get you started.

1. Email and Ezine Make it Easy
If your email list lets readers opt-in, use it to invite them to your fan page. Spread the invitation out over time and you can even ask more than once. It’s also a good idea to describe your page and give them a reason to join.

2. Sign on to Your Signature Block
It’s also a good idea to include a link to your fan page in email. Make it part of the signature block and it will be seen without detracting from your other messages.

3. Go Video
A video on the “who, what and why” of your fan page is a great way to convince one-time visitors to become long-term fans. Be sure to change any references to a “fan button” to a “like button.”

4. When They Tag, You’re It
Post photos taken at promotional or sales gatherings and you’ll help give your fan page a human face. Then ask your visitors to tag them.

5. Advertise on Facebook
Facebook takes care of its own. You can buy highly-precise, and relatively inexpensive, advertising right on Facebook itself. Click the “Advertising” link at the bottom of any page and go from there. Visitors can become fans by clicking on the ad, even before they visit your page.

6. Connect to Twitter
Link your fan page to Twitter and you automatically share content on both sites. Stay inside Twitter’s 140 character limit if you can. Or use the 420 characters Facebook gives you, let them shorten your post, and link it back to your fan page.

7. Pursue Print
Chances are you still use print in many aspects of your business. Add links to your social media sites on everything printed, from letterhead to magazine ads.

8. Go Retail
If bricks and mortar are part of your company, be sure you have signage that lets all your retail customers in on your fan page. Encourage them to join in-store by offering an immediate incentive from a store employee. 

9. Write on Walls
Used in moderation, including an @ tag as a sign-off when you write on a friend’s wall can attract fans. It’s a lot less heavy-handed than including a complete signature block.

10. Sign Other Pages
You can use the same technique, again with restraint, when you post on someone else’s fan page. Stay away from competitor’s pages though.

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Using awe.sm url shortener in Sendible

You can now use awe.sm to create short urls in Sendible’s social media management platform. So let’s walk through configuring your profile to use awe.sm, and then you’ll see how it looks when creating a message.

Part A: Configuration

1. Login to Sendible and choose My Profile

2. If not already selected choose My Details and then scroll down to Url Shortening

3. From the Url Shortener dropdown list, select awe.sm

4. If you have an awe.sm Tool Key and API Key, enter those in the boxes provided. If not, then simply leave these blank

5. Hit Save

Part B: Sending a message (optional)

6. Now, when creating links in a message via the URL button, they will be shortened using awe.sm

That’s all there is to using awe.sm with Sendible.

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10 Social Media Mistakes You Don’t Have to Make

Most companies and their brands are now waist deep in social media engagement. But mistakes, both well-intentioned and not so much, are being made. Since avoiding mistakes is a lot easier than correcting them, here’s 10 sure-fire social media slip-ups to sidestep.  

1. All Specials All the Time
Everybody likes a deal. But discount everything all of the time and you look more like a huckster than a marketer. Your brand and your customer’s relationships with it will both suffer.

2. All Contests All the Time.
Likewise, everybody likes a little fun. But unless you’re an online game site, endless contests are going to dilute customers’ engagement and take conversion metrics along on the downward spiral.

3. No Promotional Motion.
So you’ve set up a social media site? Congratulations. But don’t expect customers to look for you. Actively publicize and market your site. Remember, the first step to a sale is letting people know what you’re selling.

4. Nothing but Good News.
Nobody bats .1000. Not even your brand.  If someone makes a negative comment on your site don’t just make it go away. When you do, you diminish the value of positive comments. Be sure you also address the problem and talk about your fixes.

5. Going on Too Long.
Highly-detailed press releases and long-form videos have a place. But your social media site isn’t it. Too much content runs counter to the short-attention-span the Web encourages. Long messages usually make for short visits.

6. Take Your Time.
Don’t undervalue feedback on your site. Consumers ask questions when they’re interested. If you’re lucky, they’ll call a CSR. If you’re not so lucky, they’ll just go somewhere else  

7. Mixing Your Signals.
A discount from one division or department means the same discount from another division or department. Make sure there’s a way to unify promotions and discounts on a company-wide basis. If you don’t, expect to do a lot of explaining.

8. First Spy, Then Ambush.
Everybody follows consumer behavior on their site (or should). But when you pursue visitors by email or phone after they visit you online you’re not marketing, you’re intruding. Lots of hang-ups and deletes are sure to follow.  

9. Get Too Comfortable.
Once online, some brands assume their work is done. You know what they say about sharks that stop moving.

10. Fall in Love with Likes.
Everybody wants to be liked. But a “like” button isn’t the same as a “purchase” button.  Concentrate on being liked and you’ll almost certainly lower your return-on-investment.

Social media can be a powerful marketing tool. Avoid these mistakes and you’re on your way to harnessing that power.

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Sendible Featured in the WordStream Internet Marketing 150

Sendible has been named one of the top Internet marketing companies in the WordStream Internet Marketing 150, an infographic featuring the top software and SaaS providers in the Internet marketing space.

The Internet marketing industry is a vast sea of companies, but Sendible stood out from the rest by offering superior tools that help business achieve their online marketing goals.

WordStream created the Internet Marketing 150 infographic to help users navigate the often treacherous Internet marketing landscape and discover the top web marketing software providers that can help them build their brands and grow their business.

Companies featured in the infographic are recognized for:

  • Being market leaders in their field
  • Having a strong reputation in their category
  • Offering unique value to the individuals and businesses they serve

“The companies featured in the WordStream Internet Marketing 150 are known for providing proven, innovative solutions to the various marketing challenges that businesses today face,” said WordStream founder and chief technology officer Larry Kim. “You can’t run a business in 2012 without engaging in web marketing, and this list serves as a map to help you navigate those waters and develop a strategy to conquer the web.”

Check out the WordStream Internet Marketing 150 to see Sendible featured and find out who else made the cut!

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Social Media Management for Franchise Businesses with Sendible

We are excited to announce the launch of several new features ideal for franchise businesses wanting to leverage the power of social media across all of their locations.  When developing these new features, we wanted to make it as easy as possible to for large chains to manage social media for each of their stores.  The article below explains how franchises can leverage Sendible’s social media dashboard to manage social media for multiple locations:

1. How to write the same post once and insert custom content for each location

Sendible now makes it possible for users to define custom tags that can be assigned at a store/location level or at a social media account level. These custom tags act as placeholders at the time messages/posts are composed and are replaced with actual values at the time the message is actually sent. To define custom merge tags for social media accounts, follow the steps below…

a) Sign into your Sendible account and click on My Users.
b) Click “Tags”
c) Create a new custom field/merge tag, by clicking New Field. 
d) A new dialog will open up and you’ll be able to enter custom capture information.
e) Select the Category – this is the type of merge tag you will be creating. Options are “Contact”, “User” or “Account” and dictate where these merge tags can be used. For this example, use “Account”.
f) Click Save to add your first merge tag. To add more, repeat the process from c above.

e) Now that you’ve added a few custom tags, you can populate the fields. Since we’ve added Account tags, we can add tags at the account level. 
f) To do this, go to Add/Edit Services > My Services. For each of your social network accounts, click the “Tag” button and fill in the relevant information.

g) Now that you’ve added information for each account, you can compose a message and insert merge tags to be replaced with the relevant content at the time your message is sent.
h) Go to the Message Box tab and click “Merge Tags”. You’ll see a dialog window with multiple tags, grouped by category.

i) You can insert tags into your message by clicking on the relevant item from the list. 
j) When you’re ready, you can select as many social media services as you like and the merge tags will be replaced with the appropriate content at the time of sending.

2. How to sign off content at the head office before a location publishes content

Head office is often required to approve content before it gets published to a franchise’s social network accounts. Sendible’s workflow features make it possible for you to define approval workflows, assign tasks and make sure content is approved and signed off before it gets published to the social web. To create a workflow, follow the steps below:

a) Go to My Users.
b) Click on the user/location in your list who needs approval before content can be published.

c) Under “Approval Workflow”, click “Edit” to be able to define which user needs to approve posts before they get published.


3. How can head office publish content on behalf of a location

Sendible’s powerful social media dashboard makes it possible for usrs to share their social network accounts with other users. In the franchise scenario, the head office has the ability to create each of their locations, setup each of their social network profiles and then share these accounts with team members who need to be able to publish to these accounts. The way to set this up using Sendbile is as follows:

a) After creating your location instances within My Users, switch to each location’s account and setup their social media profiles for them. 
b) Once you’ve done this, go to Add/Edit Services > My Services and use the Sharing button to share these services with the head office user. 
c) This will allow head office to post updates on behalf of the location from within their Message Box. 


4. How can head office access reports across all of their stores/locations

Sendible”s social media analytics features provide you with aggregated reports across each of the franchise’s locations. To access printable reports for individual locations or across the entire franchise, you can do this as follows:

a) Go to My Users.
b) Click the Reports button.
c) You’ll see a new dialog window that you can use to print reports. 

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Uploading multiple files/photos at once

Using Sendible’s social media management platform, we’ve made it even easier for you to share photos and files by making our upload process handle multiple files at once. This means you no longer need to wait for each file to finish uploading before adding another.In this post we’ll show you how you can save time by using this new feature.

1. Open the Message Box and choose Photo or File.

2. Choose the files you want to upload.

3. Hit Open.

You will now see your files download one by one by themselves, leaving you to get on with writing your message.

NB. Please note that this new upload process uses Flash. You also have a limit of 1.5MB per file and may upload up to 10 files for each message.

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