Posts Tagged Email

Using Email and SMS to Complement Social Media

Social media websites can be used to build up even the smallest business’s brand through establishing an online presence that can reach a broader audience than otherwise possible using traditional means. You can use your social media presence to reach and inform not only your customers but also the people close to your customers. Furthermore, your social media presence gives your customers a chance to participate in a community revolving around your business and gives you the chance to directly influence their opinions. However, your social media presence should not be the only marketing method that you use to spread word of your business because its effects are that much greater when combined with other methods such as emails and SMS messaging.

Using Email and SMS

It is vital to remember that sending emails and SMS messages to people is a bad idea unless you have their explicit permission to do so. Not only is spamming people aimlessly highly irritating to them and almost certainly damaging to your business’s brand, but it is also illegal in many places and likely to cost you once you are caught. Instead, the best way for you to use email and SMS messaging is to get permission through your social media presence. Telling people to sign up for news about your products and special discounts is an excellent way to get permission so long as you do not abuse that privilege.

Once you have permission to send your customers and potential customers emails and SMS messages, you can start using those methods to market to them. Good emails and SMS messages are short but big on meaning because most people are unwilling to read anything that is too long or too boring. Instead, emails and SMS messages are best used to bring them to your business for further information and marketing. This is particularly effective if you adds calls to action such as time-sensitive discounts to your emails and SMS messages.

Using Email and SMS to Complement Social Media

Under ideal circumstances, you’ll want to use your social media presence to tell people about your business and have their first impression be positive enough that they agree to let you send them emails and SMS messages. This way, even though not all customers and potential customers who come upon your social media presence will stay and become part of your dedicated customer base, you’ll always have more chances to bring them in. Each time that you have a sale, a promotion, or a new product that you think your potential customers will be interested in, you can send an email or SMS message to tell them about what is happening at your business. If your message is sufficiently interesting to them, that will bring them back to your social media presence where you have a second chance to sell your product to them and possibly win their loyalty as a dedicated customer.

Ultimately, your goal for your social media presence should be to integrate it seamlessly with the rest of your marketing efforts. If you can accomplish this with email and SMS messages, you’ll be able to use the brand value built up using your social media presence to repeatedly impress your customers and potential customers in a loop of positive reinforcement.


Alan Li is freelancer based in Toronto who has spent time working with local companies venturing out for the first time onto the Internet. He enjoys contributing to several resources including Degree Jungle a student information portal.

Additional References:

http://www.entrepreneur.com/article/217815
http://www.forbes.com/sites/kymmcnicholas/2011/09/19/how-to-use-social-media-to-promote-your-small-business/

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How to schedule an email using sendible.com

Sendible is a free messaging tool that enables you to schedule emails and sms messages to be sent in the future. Sendible allows you to import your Facebook friends’ birthdays, schedule an email or sms ahead of time and send it at a predetermined time on your friend’s birthday. Sendible can also be used for appointment reminders which can be set up months before the appointment takes place.

How to schedule an email:

Log in to sendible.com. You will then be taken to your Newsfeed where you will see your messages that have previously been sent or are going to be sent in the future.

Click on Create New and then you are provided with choices either Email, Multi Message or Sms Text Message. In this case, click on Email.

Schedule an Email

Schedule an Email

Enter the address in the To box, these can be retrieved from your contacts by clicking on To. Choose the Send Date and time using the drop-down boxes or the calendar. You can now choose to make your email recurring or once-off. Add the subject, type your email and click Create. If you would like a notificiation of its delivery then click Notify me when the message has been sent. Very useful when scheduling!

You also have the option to Attach a File (up to 5MB) and insert an image.

Sendible also allows you to import all your Gmail, Yahoo and Hotmail contacts.

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Schedule emails with attachments

We have just added the ability to send attachments along with your emails. This was a long awaited feature and was requested by a lot of our users. 

To use the new feature, simply create a new email from within Sendible and select the files you’d like to attach.

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Store your Email and Social Network account details

We’ve made it possible to store your login details for your email (Gmail, Yahoo, Hotmail, MSN) accounts as well as all your social networks. This makes it even quicker to send messages to all your contacts.

Store your account details on Sendible

Store your account details on Sendible

You’ll have instant access to all your contacts when you start typing in the “To” field.

Autocompletion of contacts

Autocompletion of contacts

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Facebook birthday reminders sent to you by email

Have you ever forgotten a friend’s birthday and felt really, really bad? Now you have no excuse!!

With Sendible reminders, you can import all your friends birthdays from Facebook and you’ll be sent a reminder via email on the morning of your friend’s birthday.

Take a look here:

Facebook Birthday Reminder

Facebook Birthday Reminder

 

To configure your birthday reminders, simply join Sendible here:

http://www.sendible.com/join

Once you’ve signed up, visit the My Alerts menu and click on the Birthdays option. Sendible will fetch all your contacts from Facebook and will add their birthdays to your Sendible calendar.  Sendible will automatically email you a reminder when it’s your friend’s birthday! All for free. 🙂 You can then use Sendible to send your friend a birthday greeting using Email, SMS or even Facebook.

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Schedule messages from your own application

We have just launched the Sendible API which allows developers to write software applications that can make use of Sendible’s message scheduling technology to send SMS and Email messages to be delivered in the future.

For detailed documentation and to get your API key, visit http://www.sendible.com/api.

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