Posts Tagged fan page

10 Ways to Find Facebook Fans

Today, Facebook pages are almost as common as business cards. This social media marketing tool turned phenomenon is everywhere. But the difference between one-time visitors and fans can be a big one. Although there are many ways to build your Facebook fan base, here’s 10 to get you started.

1. Email and Ezine Make it Easy
If your email list lets readers opt-in, use it to invite them to your fan page. Spread the invitation out over time and you can even ask more than once. It’s also a good idea to describe your page and give them a reason to join.

2. Sign on to Your Signature Block
It’s also a good idea to include a link to your fan page in email. Make it part of the signature block and it will be seen without detracting from your other messages.

3. Go Video
A video on the “who, what and why” of your fan page is a great way to convince one-time visitors to become long-term fans. Be sure to change any references to a “fan button” to a “like button.”

4. When They Tag, You’re It
Post photos taken at promotional or sales gatherings and you’ll help give your fan page a human face. Then ask your visitors to tag them.

5. Advertise on Facebook
Facebook takes care of its own. You can buy highly-precise, and relatively inexpensive, advertising right on Facebook itself. Click the “Advertising” link at the bottom of any page and go from there. Visitors can become fans by clicking on the ad, even before they visit your page.

6. Connect to Twitter
Link your fan page to Twitter and you automatically share content on both sites. Stay inside Twitter’s 140 character limit if you can. Or use the 420 characters Facebook gives you, let them shorten your post, and link it back to your fan page.

7. Pursue Print
Chances are you still use print in many aspects of your business. Add links to your social media sites on everything printed, from letterhead to magazine ads.

8. Go Retail
If bricks and mortar are part of your company, be sure you have signage that lets all your retail customers in on your fan page. Encourage them to join in-store by offering an immediate incentive from a store employee. 

9. Write on Walls
Used in moderation, including an @ tag as a sign-off when you write on a friend’s wall can attract fans. It’s a lot less heavy-handed than including a complete signature block.

10. Sign Other Pages
You can use the same technique, again with restraint, when you post on someone else’s fan page. Stay away from competitor’s pages though.

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Geotargeting Facebook Fans with Sendible

We are excited to announce the release of a new powerful piece of functionality exclusive to the Sendible platform. In fact, this has been one of the most frequently requested features and finally Facebook has made this possible via their API. 

What is Geotargeting?

Geo targeting in geomarketing and internet marketing is the method of determining the geolocation (the physical location) of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization etc. 

How can I target specific fans within Facebook? 

In Facebook, users disclose a lot of relevant information about themselves – for example their age, gender, location, work history, language etc. As a Facebook Page administrator, you have the ability to deliver content that’s only relevant to specific fans. For example, you may be promoting an event in Los Angeles and only want your promotion to be visible to your fans located near LA who speak a specific language.

An example of a targeted message could be:

“Free comedy tonight at the Spanish Comedy Club in downtown LA.”

And you could target this directly to all fans who are most likely to be engaged by it. For example all people in Los Angeles who speak Spanish.

How do I do this in Facebook?

In Facebook, you would select the Customize option just before you post your update to your fans. Here you can decide exactly which fans your post will be visible to.

Facebook Geotargeting


How do I do this in Sendible?

In Sendible, when you first add your Facebook Fan Page in Add/Edit Services, you can define exactly who to target. To post to different fans, you can add the same Facebook Fan Page multiple times and just change the “geotargeting” options each time.

Facebook geotargeting in Sendible

About Sendible

Sendible is a social media marketing platform that allows small businesses to reach customers on multiple social media channels such as Facebook, Twitter, LinkedIn and many more. 

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