Posts Tagged social media monitoring
Social Media is critical to your organization’s success, especially going forward as more and more customer connections and engagement are moving there. With millions and millions of people spending more and more time on social sites, it only makes good business sense to be there with them. Just like any business decision, this should be thought out and not jumped into haphazardly. Here are 5 great tips for success in using this valuable avenue.
Know Your Plan
It is always important to know why and what you are going to do before you do it, otherwise you are being blown by the wind. Identifying which social networks best serve your interests and where your best chances are to make an impact on the public is a first step. Twitter and Facebook are givens, but you may find that SoundCloud is a great fit for you, or Pinterest. The more sites you can use effectively the better, but if you get no engagement from the site, move on. You also need to know what you want to accomplish there. Remember that throwing out links and ads left and right is not good social etiquette, you have to be real and engage.
Listen More, Talk Less
You must seek out your audience by monitoring sites for key words and phrases that relate to your mission. If they are mentioning your name, even better. If you are a company that sells patio grills and accessories, you might search sites for mentions of cooking, grilling, recipes, barbecues, or similar things. Once you find people talking about subjects that relate to what you do, you can follow or friend them and start engaging. Once you do engage, promote yourself, but don’t cram it down their throat. Just be friendly with them, and throw in what you can when it comes up.
Once you are engaged, get your new friends to work for you by issuing campaign challenges, asking questions that people can answer and want to answer (these don’t have to be about your business), etc. You can then turn the conversation to something related to your business and attempt to get feedback. This builds the bond. The more you can create a give and take instead of just a give, the better the chance you can get your people to “like” you, retweet you, and generally become brand evangelists for you.
Social means Social
Again, don’t send out links about your latest promotion every hour. A social media site is exactly that, a place for conversations and casual engagement. If you try to convert your Facebook page to your sales floor, you will lose people quickly. There must be a great deal of tact employed with your engagement, finding the right balance between promotion and conversation. Try to think of it as hanging out with your friend and trying to get them to do something for you. You have to spend a lot more time buttering them up than throwing your sales pitch at them. If the relationship is built right, th rest comes easily.
There are simply too many people you will be exposed to to be able to track them by memory or with ticks on a page with a pencil. You will need a solid piece of social media management software to do the job right. The right dashboard gives you the numbers and analytics you need to effectively track how your engagement is increasing traffic and promoters. After all, it’s all about your ROI, and if you aren’t tracking that, then why are you doing it in the first place?
A new enhancement we’ve recently added to Sendible’s social media monitoring features is the ability to incorporate your Google alerts feed into the results.
To add a Google Alerts feed into Sendible Monitoring, follow the steps below:
- In Sendible, go to “Add/Edit Services”
- If no monitoring has been set up before, choose “Monitoring”, then “Brand Monitoring”, then “Add”
- If monitoring has been set up before, toggle to “My Services” on left, and select “Monitoring” tab
- Find the keyword monitoring you want to add Google Alerts to, and choose “Edit” on the far-right.
- Now, in a separate browser window, login to your Google Alerts
- Make sure that where it says “deliver to”, you change that to say “Google Reader”
- Now, while pointing at/hovering over the orange RSS icon to the right of the words “Google Reader”, right-click, and select “copy link location” (note: don’t choose “copy image location” by mistake)
- Click back to the Sendible browser window, and “paste” that link into the Google Alerts feed field. The link should look like this: http://www.alerts/feeds/##########, where # represents a bunch of numbers.
- Now, click to the beginning of this feed address, and delete the http://, since Sendible already has this selected for you in the previous box.
- Scroll to the bottom, and click “Save”
If you would like to submit a tip for us to publish to the Sendible blog or user guide, please contact us.
At Sendible, we’ve been working to hard to improve our Social Media Monitoring features. Some of the improvements include the following:
1. The ability to edit sentiment and relevancy for a given mention
Sendible’s sentiment analyzer is great, but there are times when it gets it wrong. You now have the ability to edit the sentiment score for a given mention. We understand that some mentions may be irrelevant and we’ve introduced the ability to mark posts as irrelevant so that they do not appear in your reports and mention results.
2. The ability to integrate your Google Alerts feed
Creating Google Alerts for your business or keywords is a great way to keep updated whenever Google’s crawlers come across a mention of your brand. You now have the ability to add your Google Alerts feed into Sendible so that Sendible is also notified whenever Google comes across a mention of your business.
3. Tracking of new services including Google+, GetSatisfaction, Blekko and IceRocket
We have been extending our mention crawler to include mentions of your business from new sites such as Google+ and GetSatisfaction. If you have any suggestions for other sites you’d like to see crawled, please leave them in the comments below or send us an email.
4. Searchable results
We have added a search box so that you can now search your mentions streams.
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