Posts Tagged Software
It’s only been a few calendar years since software for social media management became available. What was largely a crisis-management tool that monitored brand mentions is now a full-blown method for listening to your customers. If you’re about to acquire an SMMS, here are five items to look for before you buy:
1. Easy navigation
Think about what you want to accomplish. It’s easy to be led astray by a pretty (inter)face. But like beauty, bells and whistles don’t necessarily lead to a relationship that will last. Be sure the SMMS you select lets you:
- Schedule content – Not everything has to be written on the fly. In fact, most things shouldn’t be. Be sure your package lets you set up a schedule for your content. Then stick to it. Your content will improve. So will your working hours.
- Post easily – Be sure you can easily get your message out to all the obvious names in social media. Most tools available do the job nicely. But it always pays to be sure.
- Upload multimedia – More and more brands are adding video to their posts. If your software can’t handle video, you’re defeating the purpose of buying a management tool. Be sure the tool you select enables this important task.
- Geo-target – Some tools allow it, some don’t. Remember, a happening in one city is going to leave the rest of the country out in the cold. Used properly, geo-targeting gives your marketing efforts pinpoint accuracy.
- Tag posts – When you tag each post, you not only simplify report generation, you spare yourself the job of revisiting each post at month’s end
2. Easy analytics
If the dashboard of a prospective management tool doesn’t offer strong analytics, move on. At minimum your software should allow you to:
- Match Facebook and YouTube Insights – You should be able to get that information on the same platform you use to post. It’s an available function, but not a universal one.
- Analyze Twitter – Yes, it’s a complex function. But basic Twitter data, such as impressions and clicks, should be accessible.
- Analyze the competition –Some tools make competitor’s Facebook data available. It may not be critical information, but it’s certainly valuable.
3. Reliable performance
An unstable tool is an unreliable tool. Your readers won’t put up with double posts and broken links. There’s no reason why you should either
4. Mobile performance
Does your mobile device play nice with your SMMS? If it doesn’t, it soon will. Or it should. Unless you never leave your computer, consider this capability very seriously.
5. CRM compatibility
Merging customer and social content data can be useful. It’s another function you may want to consider.
Your choice of an SMMS tool can make your job a lot easier, or considerably more difficult. Base your selection on these parameters and you’re likely to pick the tool that suits your requirements.
Not sure what Sendible is? This video will help explain.
- Social Media Reporting Feature Updates
- Introducing Sendible Insights
- Walkthrough of Sendible’s Social Media Analytics – Video
- Announcing Sendible’s New Analytics Dashboard
- Funny Facebook Cover Photos
- Changes in the UK Higher Education Market- Utilizing social media
- Changes to the Sendible bulk message importer
- London 2012: The most sociable games yet
- Using Email and SMS to Complement Social Media
- Five ways to judge social media management software
- If you're looking to produce live event videos, check out this example from @google 👀📹 #videomarketing bit.ly/2FQQqsX 1 hour ago
- Learn how to build your first #chatbot and maximize your efforts ✅ #smm #ai bit.ly/2DLcMMk 4 hours ago
- Twitter is enforcing this new policy on March 23 so start planning! #smm bit.ly/2FxUVMT https://t.co/xWiT07OpkC 7 hours ago
- The perfect photo size for every platform, all in one place ⬇️🎉 #marketing #smm bit.ly/2fFnKLw 1 day ago
- @ihakkim we’ve just seen it. Thanks so much! 1 day ago
Tagsaccounts albums analytics API app approval assign birthday bulk case study cheap dashboard distribute blog Email engagement event Events Facebook Facebook Page facebook status feature fan page Features features reminders SMS email social networks messaging features sendible facebook wall posts schedule free Gmail Hotmail how to introduction LinkedIn link preview management messaging MMS mobile News opt-in organise organize photos picture messaging publicity review article receive recurring replies reports reviews review video demogirl RSS Schedule scheduling sendible sendible SMS credits sentiment analysis sms sms advertising advert ad campaign social media social media dashboard Social Media Management social media monitoring Social network social networks Software status updates tasks text message text messaging thumbnail tools twitter video sendible review sms free scheduling WAP welcome workflow Yahoo